Brandmo vs Wati – Which WhatsApp Marketing Tool is Right for You?

If you're looking for a powerful WhatsApp business tool, Brandmo and Wati are two popular names in the space. Both platforms offer WhatsApp API access, automation, and team inbox features—but differ in usability, pricing, and integrations.

This comparison will help you decide which solution is right for your business.

Brandmo and Wati at a Glance

Ease of Use

Brandmo is designed for business owners and teams who want to get started without any coding. The chatbot builder is visual, intuitive, and ready to go.

Wati is better suited for teams that have access to developers or want to embed custom code.

WhatsApp Campaigns & Automation

Brandmo supports:

• One-click WhatsApp Broadcasts
• Automated follow-ups
• Trigger-based flows (e.g., abandoned cart, missed call alerts)
• Pre-built templates and workflows

Wati has automation but requires more setup and technical familiarity.

CRM, Analytics & Integrations

Brandmo stands out with:

• CRM integrations (Zoho, Freshworks, Tally)
• Visual message tracking (sent, delivered, seen, clicked)
• Real-time insights and retry automation

Wati includes basic analytics but may require third-party tools for advanced features.

Pricing Transparency

• Clear, public pricing
• Scalable plans for small to large businesses
• Free trial/demo availability

Wati usually offers custom quotes which may not suit early-stage businesses.

Who Should Choose What?

• Choose Brandmo if you want an easy-to-use, affordable WhatsApp CRM with automation and integrations.
• Choose Wati if you have a technical team and need high customization.

Final Verdict

Both Brandmo and Wati are strong contenders, but for most businesses looking for a modern, powerful, and user-friendly WhatsApp marketing solution — Brandmo is the smarter choice.